WINGS (PT. SAYAP MAS UTAMA)
WINGS Corporation was founded in 1948 in Surabaya, Indonesia. Over the last fifty years this company has grown from a small home industry into a market leader employing thousand of people with factories strategically located in Jakarta and Surabaya.
The goal at WINGS Corporation is producing international quality products at economical prices. Our first production started with the manufacturing of handmade green laundry soap. With this product we were able to successfully penetrate competitive market in the late 1940's. Soon after, we introduced a whole new product - cream detergent. Being one of the pioneers of this new product, we are proud to say that this day cream detergent is still the most popular type of multi-purpose washing aid in Indonesia.
More developments rapidly took place which led to the birth of our second factory, P.T. Sayap Mas Utama, in Jakarta. These facilities produce toilet soaps, powder and bar detergents, floorcleaners, fabric softeners, and sanitary napkins for all of Indonesia and beyond. A third facility, P.T. Lionindo Jaya, was established in Jakarta together with Lion Corporation of Japan to produce brands such as Emeron, Page One, Ciptadent, and Mama. Their products include shampoo, shower gel, skincare products, toothpaste, and dishwashing liquid. After five years, these brands have succeeded in capturing a significant marketshare in Indonesia.
We are proud to be recognized as a well established and prudent business group in Indonesia. Our company has expanded vertically and horizontally, and even into other sectors such as building materials. However, our philosophy remains,
"To produce Quality and Affordibility at the Convenience of our customers."
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