Herman Dexter concept stores started in year 2000, with only one showroom in Jakarta Design Center. Today, Herman Dexter has spread over to other provinces in Indonesia, with showrooms in Jakarta, Bandung, Pekan Baru, Medan with more than 13 showrooms.

Herman Dexter rapid expansion plan is due the expectation of better living standard and political situation in the country.

Herman Dexter has proud customer base, which varies from artists, prominent government officers, businessman to ordinary housewives. Herman Dexter put customer service as her number one priority. Today, Herman Dexter has loyal and satisfied customers.